Ringway - we create a new online shopping experience

Feb 1, 2018 / by Franz-Josef Innerhofer / In Allgemein / Comments 2

That’s how we imagine the future of online bookings.

We believe that the future of booking for hotels and luxury apartments will take place in virtual reality. On the smartphone, on the tablet and on the PC. See our showroom here.

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A little walk in one of our ringway shops

A Ringway Showshop

4 steps to your ringway


Because we are in a 3D environment you need 3D models of your products. The benefits of 3D models in comparison to other images such as fotos is the realistic illustration and the possibility to turn them around - 360 degree. Your clients will be able to read all informations on the package and clearly get a feeling for surfaces and textures. This creates the feeling to hold your product in your hand. If you don`t have 3D scans already, we offer to provide scans of your products for you. Please contact us for more information and costs.


Now you need the interior of your shop. We provide a library with all kinds of different types of stands, different floors and wall textures, price tags and decoration. You could choose, what ever you like for the look of your shop - for free. If you want your own design, new stands or what ever decoration, we need either 3D models of your idea or we could build the 3D interior for you. In this case we just need design directions or fotos of your vision.


We provide for all our ringway costumers a tool – called „the shop manager“- to customize your shop. With this tool you will be able to easily put your products in the stands, pick wall colours, shelves, floors, videos, animations e.g.. This is an uncomplicated and quick way to create your ringway yourself. Later on you can easliy change the order of shelves, the presentation of products within seconds. Of course, we offer to costumize your shop for you, if you want to.


In order to have your recent webshop and the 3D ringway combined in one check out- and shopping basket- the 3D shop needs to be connected to your checkout interface. We have specification for all commen shop systems and will provide those for your IT team.

Our Recent Posts

We will keep you up to date with new shop features, new versions and links to or new shop launches.

AA live

Sep 26, 2016

First 3D shop is live!

A first beta-version of the Alnaturas 3D-Online-Shop is now available. You can visit the shop here: https://3d.alnatura-shop.de Customers are shopping there since one week now. We’re looking forward for feedback of the customers to further improve the shop – another shop will be launched shortly. But what customers can find in there is still a […]


Jul 12, 2016

The first test with ‚real‘ customers

Alnatura shown the 3D-Shop-beta to selected customers. The Test was annouced via Alnaturas Alnatura Facebook. Many interested customers responded to the announcement, spent time in the shop, gone shopping and took the trouble to fill out a survey. We’ve received many important hints and suggestions. Particulary pleased us that almost 80 % of the testers […]

Jun 9, 2016

Forward to future. How the commerce will chance.

The company from Bickenbach thinks a lot about this. Beyond doubt, commerce is in a huge transformation and digitalisation process, explains Rehn. There has to be a new definition of services in e-commerce as well as in stationary trade. “If you don’t move forward, you can soon shut up the shop. “The virtual online platform […]